Choosing a Dryer

Tuesday, 17 November 2015 14:30:01 Europe/London

When choosing which ETI hairdyer to purchase there are a few things that you may need to consider. One of the most important factors in your decision will be tje wattage of the dryer that you choose. The wattage varies across the range, with the Turbodryer 2000 offering 1500 watts which is perfect for most hair types, up to the ETI 2500 Fusion which offers 2500 watts of power and therefore will dry faster and is ideal for longer or thicker hair.Read More
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The History of ETI

Friday, 18 September 2015 11:36:03 Europe/London

The ETI hairdryer company was born out of innovation as an electrical company in 1979 and has gone from strength to strength ever since. The creativity and ingenuity was combined with it's hallmarks of quality and innovation to produce products that have been market leaders ever since. One of the first break throughs that ETI implemented was the introduction of the universal brushes motor which had the effect of slashing the time it took to dry hair.

 

eti dryers production

 

During the 1980's the original Turbodryer 2000 grew rapidly to become one of the leading professional hair dryers in salons all across Europe. Since the early 1990's the company have focussed on creating market-leading dryers; they have achieved this by always maintaining focus upon the technological requirements that professional salons have and then fulfilling these needs time and time again.

 

One of the most influential and innovative creations from the company was the introduction of a transparent casing in the 1990s which allowed the user to see the incredible technology inside the hair dryer for the first time. These ETI hair dryers became a much sought after product and helped to drive the sales to the professional market to new heights.

 

 

The turn of the millenium saw ETI continue to grow and maintain a strong production base to serve the needs of every stylist. Becoming an integrated company allowed them to designate different areas of production to a number of newly created departments, which overaw the design process from the original design to the finished product all under one roof. Nowadays ETI concentrate on innovating by creating more powerful, lighter and more ergonomic products.

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Technology inside an ETI hair dryer

Tuesday, 18 August 2015 15:10:05 Europe/London

Ionic & Ceramic Technology

When you purchase an ETI hair dryer, you're getting so much more than something that will just dry your hair quickly. Some of the range incorporate both ceramic and ionic technology which emit negative ions, which when combined with heat, break up the water in the hair into micro molecules. This allows the majority of the water to evaporate but also means that a small amount is drawn into the hair and the cuticle is sealed shut leaving your hair silky smooth.


 Reduced Size and Nano technology

At ETI Italy, they are constantly striving to improve and advance their technology, with a great deal of time and effort turned towards researching ways in which to reduce the size of components and the overall size and feel of your ETI hair dryer. It started many years ago with the Turbodryer 2000, the first unit in the range, which was ahead of it's time, combining a small body with great power. Over the years they have found new and improved ways of ensuring that every hairdryer is smaller and more powerful!

 

Lightweight Polycarbonate Materials

Whilst it is of vital importance that every dryer created is powerful and looks beautiful, it is perhaps even more important that they are light and are comfortable to hold. By using advanced polycarbonate polymers, they have managed to ensure that every hair dryer in the ETI range is not only light and comfortable to use but is also extremely robust.

 

Fashion Colours

AT ETI they are aware that people aren't only interested in great products, but also want them to look stylish as well, which is why they invest heavily in creating cases in a range of bright and vibrant colours that all come wityh UV anti scratch treatment as standard, meaning they reflect the light and look almost as if they are emitting it themselves - guaranteed to catch everybodys attention!

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